Univ.-Prof. Dr. Stefan Thalmann sowie René Hubert Kerschbaumer, MSc (Institut für Marketing) nahmen an der 7th International Big Data & Analytics Education Conference in Adelphi, Maryland (USA) teil und präsentierten dort vor begeistertem Publikum ihre wissenschaftliche Publikation “Business Analytics as Part of Marketing Education in Business Schools Settings”.
Prof. Stefan Thalmann and René Hubert Kerschbaumer presented a case study "Business Analytics as Part of Marketing Education in Business Schools Settings" at the BDAEdCON. They presented the concept of a seminar combining Business Analytics and Marketing held in last winter term at the University of Graz.
Link: https://www.eiseverywhere.com/ehome/372646/home/